Vision, Mission, Goals, Values


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Safe communities for Washington State

Promote public safety and trust through fair administration, education, and enforcement of liquor, cannabis, tobacco, and vapor laws.


  • Ensure the highest level of public health and safety by continually improving and enforcing laws, regulations, and policies that reflect today’s dynamic environment.
  • Inform and engage licensees, stakeholders and the public in addressing issues related to our mission.
  • Promote a culture that inspires leadership and values a highly-motivated, competent and diverse workforce that establishes the WSLCB as the employer of choice.
  • Ensure operational and customer service excellence



  • Respect and courtesy
  • Professionalism
  • Open communication
  • Accountability and integrity
  • Continuous improvement and meaningful results
  • Customer focus


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