Promote public safety and trust through fair administration and enforcement of liquor, cannabis, tobacco, and vapor laws.
Ensure the highest level of public safety by continually improving and enforcing laws, regulations, and policies that reflect today’s dynamic environment.
Inform and engage licensees, the public and stakeholders in addressing issues related to our mission.
Promote a culture that inspires and values a highly-motivated, competent and diverse workforce that establishes the WSLCB as the employer of choice.
Ensure operational excellence.
- Respect and courtesy
- Open communication
- Accountability and integrity
- Continuous improvement and meaningful results
- Customer focus